Vivi Così’s Postbiotic Range Wins the Innova X ACH 2026 Award: International Recognition for Innovation
Our new Vivi Così range, developed with proteins and postbiotics, has received an important international recognition, winning the Innova X ACH 2026 Food and Beverage Trend Innovation Pioneer Award, an award dedicated to the most significant innovations in the food and beverage sector.
The award was presented as part of the 2026 Global Food and Beverage Trends Summit, an event held during Anuga Select China in collaboration with Innova Market Insights, one of the world’s leading companies specialising in food and beverage research and trend analysis.
An Award That Recognises Innovation
The Innova X ACH 2026 Food and Beverage Trend Innovation Pioneer Award was created to recognise companies that successfully respond to the key developments shaping the food market through products designed to meet evolving consumer needs.
The winners were selected by Innova Market Insights, which analyses consumer behaviour every year and monitors thousands of new product launches worldwide, identifying the trends that will shape the future of the industry.
Being among the winners represents an important confirmation of the quality of our work in research and development and of our commitment to creating innovative nutritional solutions.
The Trends Shaping the Market
According to Innova Market Insights, almost 60% of consumers worldwide are actively increasing their protein intake, looking for foods that combine taste, convenience and nutritional benefits. Protein is no longer associated exclusively with sports nutrition, but is increasingly becoming part of everyday life, from breakfast and snacks to main meals.
At the same time, interest in gut health continues to grow: 59% of consumers recognise the fundamental role of the microbiota in overall wellbeing, linking it not only to digestion, but also to energy levels, skin health and emotional balance.
In this context, functional ingredients such as probiotics, prebiotics and postbiotics are playing an increasingly central role in the development of innovative foods.
Vivi Così: Wellbeing and Innovation
The new Vivi Così range was created precisely at the intersection of these two important trends: high protein content and the use of postbiotics, next-generation ingredients that help enrich the range of functional foods designed to support everyday wellbeing.
The aim of the range is to offer products that meet the needs of modern consumers, who are increasingly attentive to ingredient quality, nutritional value and innovation.
A Recognition Looking to the Future
This award represents an important milestone and, at the same time, an incentive to continue along our path of research and development.
We will continue to invest in innovation to create products that combine taste, quality and nutritional value, responding to new market needs and helping promote a lifestyle focused on wellbeing.
We are proud that Vivi Così has been recognised internationally as an example of innovation in the food and beverage sector, confirming our commitment to bringing increasingly advanced solutions to the market that are aligned with global trends.
